Story Telling (IV) Quelle: http://www.wissensmanagement.net/
Das "Miterleben" beim Leser funktioniert nur, weil Geschichten sinnstiftend sind. Sinn und Bedeutung sind etwas, was man in formalen und technischen Prozessen knowledge management gladly forget or deliberately excludes. It is here but is a great opportunity to combine individual and organizational learning processes together. Or expressed in the words of Karl Weick, "What Is Necessary in sense making is a good story".
to be moving people in companies to change In this form of story telling. can gather that is already told in authentic stories that we analyze, fix and implicit messages to feed back into the company - the substance of this is sought in the company itself.
who packed the past, present and future of a company into a metaphorical story formulated, linguistic and visual images to paint and these members of a company in big events near brings also operates Story Telling.
The goal here is: motivation for change. Since humans are notoriously resistant to change, appear therapeutic measures are not unreasonable: the importance of metaphors and analogies in changing attitudes and behavior in the therapy in any case is clear - we can incorporate into the story telling seems to be promising.
The storyteller as a visionary: If you drink with stories of change and to create a suitable social environment will, in satisfaction of the successes and failures be told and retold, his approach can also be described as story telling. With the fitting word "Springboard Stories" Stephen Denning called his form of storytelling, in which the listener a mental leap from the story told a similar story (or a situation or an event of similar structure) to make. Springboard stories are used to introduce a complex new idea and to convince even heavy or even refuse to inspiring members of a company from the benefits of the new idea. Such stories should always end well, though they actually learn better from mistakes as from successes. As a visionary, but that - even wants to kick a general change, you need other stories as someone who pass the specific knowledge or specific behavior change - again.
The storyteller as a historian: Who asked about an outstanding event several people from these interviews central core statements exposing and it writes a fascinating history, can also be referred to as the Storyteller. Art Kleiner and George Roth, under the title "Learning Histories" probably the most elaborate method of the Story Tellings presented and developed a multi-step process by which one can construct experience stories. The fabric is like the history management Snowden after the company itself, the difference is that the story exists yet and is already being told, but must be reconstructed first.
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