Source: http://www.wissensmanagement.net
- Story Telling is in - no doubt about that. A few examples from the current press proof of this "fairy tale for employees: Fairy tales can see the future in friendly and inspiring images" (manager seminars, January 2002), "Stories for Management: We want to fictional stories organizations improve communication skills of their employees" (Financial Times Germany, February 2002) "Knowledge Management with stories: The passing on of knowledge about the telling of stories and for modern organizations unusual way" ( Qualifier, March 2002)
- stories are interesting for companies Why: Just compare the recent report of an eventful meeting colleagues from the mouth with a log or chart the same event. How is it that you listen to colleagues and understand it easily, but with difficulty by the German office of a protocol and torture by means of abstract graphics? If you think about it, you may come to the same conclusion as those who have discovered the advantage of fiction when it comes to convey complex messages to reduce the gap between knowledge and action, or to initiate far-reaching changes.
- stories help us to understand complexity, to satisfy the question of "why they fill it with facts of life and have a message that is sometimes surprising jump in the eye, but will sometimes be found even enjoyable.
- stories are immediate and unique, they speak a clear language and have their own aesthetic.
- Common to all types of stories that they produce concrete ideas is to address, not just the intellect but also feel and identify new ways of thinking and action.
- stories can not only understand but to experience.
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