Source: Advertise & Sell / www.wuv.de
Microsoft Magazine:
unique in its consistent response orientation, the magazine is the heart of the Customer Relationship Management. It strengthens the dialogue with corporate clients and will demonstrably contribute to increased customer satisfaction and business success. In the "Best of Corporate Publishing 2003 the magazine won the special award for" integrated communications ".
Corporate Responsibility: The Corporate Responsibility is
magazine of the Alliance is a graphic and editorial quality medium with which the company is critical of its social responsibility. So the alliance occupied proactively controversial topics and calls so far from unattainable target. For his appearance in New York, the magazine of the Society of Publication Designers has been awarded.
Sprint Magazine: The Sprint
magazine presents the Japanese car manufacturer Mitsubishi both the model range of the house, as well as lifestyle and travel topics. Sprint is characterized by a clear layout, high added value for readers and detailed product information and achieved a strong customer loyalty.
Body and Soul:
Body and Soul is a young, attractive women's magazine that has to fear no comparison with established purchase titles. Thanks to targeted and appropriate address of a successful couponing concept The magazine supports the expansion of the brand Müller, increase visitor traffic and increase sales. The issue is regularly sold out shortly after release at point of sale.
TUI magazine:
The book scores points with fine understatement. In 66 pages of reports elaborately staged dream destinations around the world tell. Theme is Moroccan storytellers, Icelandic lagoons or the lavender fields of Provence. The goal is to build a long-term emotional commitment. Readers will feel part of TUI community. Personally addressed magazines such as Welcome promote the long-term care of an exclusive clientele. They are highly targeted instruments of strategic Marketing and press the appreciation of the loyal frequent flyer customers over. In addition, the reader does not get incoherent various destinations "hinge claps", as in travel brochures is unfortunately the case. TUI presents the reader with information on a whole journey region. As with the pulp of the potential customer is first "brought into the mood." Wanderlust is the awakened, he needs a flight, a hotel, a diving school. And already the product was sold.
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