Source: German Post / CP-Watch
food for thought for the discerning: They see themselves as noble and most demanding group of customers among the magazines - Executive Magazine. Their main aim is top decision-makers. With in-depth detailed knowledge about market segments and the exploration of strategically relevant trends, they sometimes even beat the information leading business magazines at the newsstand.
This position not only themselves but also their publisher as a trendsetter with undisputed leadership topics. Examples of such Executive magazines are "CEO" by PricewaterhouseCoopers, "Clarity" by KPMG, both Zurich, or the "blue line" of Hewlett Packard and "Think Act of Roland Berger.
essential distinguishing feature between B-to-B and Executive magazine, the orientation of the target group of top management. This Executive Magazine provide high quality recycled pieces of reading and background knowledge from the world of corporate strategy and international Management. Executive magazines provide more food for thought and reflection as demanding concrete facts. And they do not necessarily represent clients to the point in the foreground. But what must
content and visual enough to claim them? Content, the same criteria as for demanding business magazines: outstanding research, excellent writing, content relevance, international. Optical
can and must set an Executive Magazine clear accents, which give it competitive with business profile and other Executive magazines as independent.
Future Role of the Executive Magazine: companies bring more and more actively into the social discourse. Input your content is required, they trust themselves more. Therefore, increasing the importance of the Executive Magazine. The show also talks that I have with communication managers of large companies.
And Executive Magazine emit global leadership in the knowledge society. As such, they are suitable for all industries in which knowledge will decide the competition.
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