Source: German Post / CP-Watch
The "Volkswagen Magazine": The concept of the quarterly Club magazine is as effective as simple: little text, lots of emotion and good pictures of the range, plus a lot of references to services that make the car travelers life easier. The club magazine is produced in-house. 1999, four years after the club was founded, the company decided in addition to a trade magazine for customer loyalty. The "Volkswagen magazine has since added 116 pages to 100 to the club life to those images and texts from the Volkswagen-dreams", as formulated by Chief Editor Harm Clüver. The themes of bandwidth is great, because the addressees are heterogeneous. Take inexpensive models such as the "Fox", a noble Touareg or a used, the dealer bought the Passat. What unites them is that loyalty to the brand and awareness of quality. Editor Clüver and his team, therefore, the quality awareness of the customer at the center and make it fast to people in a series of portraits of taxi drivers for example, or preparing a report on customers and their daily - often unusual - ways of working, such as by ferry. "Well written, a contribution easily reaches the quality of a star's history," promises Harm Clüver. The editorial mission statement is "direct the daily life and make it exciting." The fact that only two players from the VFL Wolfsburg in the new Golf GTI - One in the gasoline, the other in the diesel - compete in a skill driving against each other, pays for that right one, like the actor from "That's Life" which is about the new Polo GTI its own photo-love story staged.
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