Undoubtedly, the advantages of a print magazine in the uncomplicated handling and mobility of the medium: For the readers are not reading conditions such as the presence of a PC, laptop, etc. in any type of digital media.
The negative characteristics of the print magazine, but the high printing and distribution costs and the physical limitation of the contents. There is also the problem of archiving - in digital media is much simpler and less space possible and permanently by an advertising and PR agency is possible, which can use the content of the magazine for distribution quickly.
The digital customer magazine agrees in its benefits, in line apart from the feature of mobility, with the advantages of a print magazine. Added to the greater freedom comes on the scope. The length of contributions is not determined by a number of pages, but depends solely on the contents. Furthermore, the digital magazine the advantage of low distribution costs - during the printing costs are eliminated completely. This also accounts for any time lost through external service providers such as mail or printing.
The biggest advantage However, the extremely high level of interactivity of a digital magazine, active just for a modern customer relationship proves to be the "Click Media" as an ideal: Using a mouse-clicks reaches the reader a degree of interactivity, which one looks even on the WWW usually in vain reached. The reader gets out of the magazine directly to background reports, company websites, text archives, recommended reading, expert cast - and wireless ions such as the view of fachvertiefenden movies or audio / visual background reports are possible without much effort.
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