Source: www.cp wissen.de-
Annual are a key instrument of financial communication. They are addressed to a clearly defined target group of investors, shareholders and affiliates. For financial journalists, the annual publication of the annual report of a company is an obvious must.
deliver content most annual look back: how the business was in the last reporting period? What economic conditions and risks were available? What investments are made, or which companies sold shares? clear which strategy? And above all, what results were achieved?
The report form should this strictly formal presentation criteria (such as IFRS / IAS) match. They are meticulously controlled by accountants, not only in listed companies. No surprise, little that is responsible for design and production of annual reports in general the financial sector and is performed by controllers. Communication or marketing departments are involved only rarely many are afraid to really approach the pinnacle of financial communication. Accordingly, sober and bureaucratic fall out, most annual reports: a retrospective collection of facts.
The new Annual Report gives the reader of the compulsory portion researched professional, editorial articles insights into the world of business. The claim: The company is to present transparent and credible, in a language and imagery to understand what the readers. The annual report as a high quality image tool that not only the financial community is reserved, but the internal and external communication of the company with the interested public is used.
journalists knowing the expectations that readers make to business publications: You want to be informed seriously, meet interesting heads and get an idea of \u200b\u200bhow the company ticks.
Before the compulsory portion - consisting of segment reporting, management report and notes - as new products, a comprehensive image section. It is divided into four departments: Customer, innovation, networking and sustainability. A total of nine editorial essays provide insights into the international corporate world of business. To redeem
the claim of credibility and quality of journalistic texts, eg petrol editors researched locally, such as the office in Shanghai. They met a young designer in Hong Kong and portrayed the Chicago-based founder of the furniture and furnishing store Crate and Barrel. " They reported on the new catalog concept in Germany, via the e-commerce activities around the shop www.otto.de and visited the brand new 40-million-euro-sorting facility in Hamburg. They described the process chain that a product goes through from creation to catalog sales, and how the Otto Group, the principle of sustainable management in daily business implements. The selection of topics that have been related to people along the clear, easily understandable language and an attractive, modern design of the Image section shall ensure that the new gasoline-annual report is really like to read. Practical and informative is also a removable booklet in pocket format, the major companies of the Otto Group and its relevant Figures represents clear.
The new annual report therefore describe the entire portfolio of a company and provide a personal and transparent insight into the company. As a quality instrument for internal and external communications, it provides real value to the company and also a clear image advantage.
0 comments:
Post a Comment