Source: www.cp wissen.de-
The main entrance gate to the reader the image. 49 percent of readers take a study desPoytner Institute for Media Studies in St. Petersburg / USA on the first information of an image. The brain mostly processed visually. This is scientific fact. Why then invest but compared to a few companies in news photographs to their customer magazines? Photos are open regardless of culture and language, in their meaning. So we have the opportunity to andersdarzustellen the things we they look real. Thus, an image to focus the interest situations, the secular phenomenon we see in real life. We see this every week in practice. The circulation successes of "Star" and "Focus" are certainly in large part to the very consistent, in terms Aufdi optimal target group, due to image use. But the starting point of any consideration of his application kannnur. The image used must be targeted and fit into the overall concept. Good pictures also arouse emotions, and often tempted to think zumTräumen. Images can "open" a qualitative review, so the reader on a topic einstimmenund while ideally a key message mentioned.
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