Source: www.forum-corporate-publishing.de
growing importance of employee magazines - a study on internal communication
The staff magazine shapes corporate culture: The key role of employee magazines of internal communication, a study underscores the TNS Emnid created the Order of the Forum Corporate Publishing. As the magazines printed business cards are an increasingly multi-functional information and communication platforms in importance. Interviewed were mainly for Head of PR, public relations manager and internal Communication from the 500 leading companies in Germany. The majority has the magazine as a means of communication to the first rank. It is therefore facing meetings, Internet and intranet. Also attest to the communications professionals the magazines is a very positive cost-benefit ratio.
Magazine provide mission-critical tasks: According to the respondents to make a strong mission-critical staff magazines task. They are ideal to form the corporate identity and support to reach opinion leaders and stakeholders and to communicate corporate goals and strategies. Sensitive internal processes of communication can be in this way give good. Because, as a result of Study, no other corporate media can act similarly broad. With specific information controls the staff magazine internal processes and shapes the image of a company.
Good Value for money: On average, a company invested 200,000 euros per year in his magazine. A relatively low input with great effect - if fit mixture and implementation issues. The respondents therefore speak to the staff magazine growing importance. But then staff will be bound. Almost six employees, mostly from the departments and public relations, are involved in the section on the production.
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