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Annual Report (I)

Source: www.cp wissen.de-

Annual are a key instrument of financial communication. They are addressed to a clearly defined target group of investors, shareholders and affiliates. For financial journalists, the annual publication of the annual report of a company is an obvious must.

deliver content most annual look back: how the business was in the last reporting period? What economic conditions and risks were available? What investments are made, or which companies sold shares? clear which strategy? And above all, what results were achieved?

The report form should this strictly formal presentation criteria (such as IFRS / IAS) match. They are meticulously controlled by accountants, not only in listed companies. No surprise, little that is responsible for design and production of annual reports in general the financial sector and is performed by controllers. Communication or marketing departments are involved only rarely many are afraid to really approach the pinnacle of financial communication. Accordingly, sober and bureaucratic fall out, most annual reports: a retrospective collection of facts.

The new Annual Report gives the reader of the compulsory portion researched professional, editorial articles insights into the world of business. The claim: The company is to present transparent and credible, in a language and imagery to understand what the readers. The annual report as a high quality image tool that not only the financial community is reserved, but the internal and external communication of the company with the interested public is used.

journalists knowing the expectations that readers make to business publications: You want to be informed seriously, meet interesting heads and get an idea of \u200b\u200bhow the company ticks.

Before the compulsory portion - consisting of segment reporting, management report and notes - as new products, a comprehensive image section. It is divided into four departments: Customer, innovation, networking and sustainability. A total of nine editorial essays provide insights into the international corporate world of business. To redeem

the claim of credibility and quality of journalistic texts, eg petrol editors researched locally, such as the office in Shanghai. They met a young designer in Hong Kong and portrayed the Chicago-based founder of the furniture and furnishing store Crate and Barrel. " They reported on the new catalog concept in Germany, via the e-commerce activities around the shop www.otto.de and visited the brand new 40-million-euro-sorting facility in Hamburg. They described the process chain that a product goes through from creation to catalog sales, and how the Otto Group, the principle of sustainable management in daily business implements. The selection of topics that have been related to people along the clear, easily understandable language and an attractive, modern design of the Image section shall ensure that the new gasoline-annual report is really like to read. Practical and informative is also a removable booklet in pocket format, the major companies of the Otto Group and its relevant Figures represents clear.

The new annual report therefore describe the entire portfolio of a company and provide a personal and transparent insight into the company. As a quality instrument for internal and external communications, it provides real value to the company and also a clear image advantage.

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layout quality (II)

A qualitative layout has its corresponding specific power grid. The classification system helps the designer to organize information useful ina surface. It forces us to honesty in the use of design elements and requires an examination of the identified communicative task. It requires above all, analytical thinking and logical and factual elaboration of graphic solutions. In the decorative material andnot organization of text and image layers connect the priorities clear to the reader. A visual quality well-made magazine facilitates the substantive structure of the argument by means of visual communication, the logic of the info levels, and the rhythmic, self-contained organization of text and image information within the meaning of an exciting and surprising structure and dramaturgy in the booklet. And two more arguments for a regulatory system as a tool of the magazine design. First, the economy: visual tasks can be in less time and costs less to solve. On the other hand: tasks are individually and complex to solve in a unified style.

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Journalistic Photography

Source: www.cp wissen.de-

The main entrance gate to the reader the image. 49 percent of readers take a study desPoytner Institute for Media Studies in St. Petersburg / USA on the first information of an image. The brain mostly processed visually. This is scientific fact. Why then invest but compared to a few companies in news photographs to their customer magazines? Photos are open regardless of culture and language, in their meaning. So we have the opportunity to andersdarzustellen the things we they look real. Thus, an image to focus the interest situations, the secular phenomenon we see in real life. We see this every week in practice. The circulation successes of "Star" and "Focus" are certainly in large part to the very consistent, in terms Aufdi optimal target group, due to image use. But the starting point of any consideration of his application kannnur. The image used must be targeted and fit into the overall concept. Good pictures also arouse emotions, and often tempted to think zumTräumen. Images can "open" a qualitative review, so the reader on a topic einstimmenund while ideally a key message mentioned.

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layout quality

Source: www.cp wissen.de-

professionalism in corporate publishing and perfection shows in the fact that look, feel and Textmit same care will be developed and levels correspond to each other. The reader will notice quickly if the text layer is graphically souped-sawn timber. In other cases, it must be important and useful information, especially tedious work behind a mountain of prose sometimes unsuccessful. Deciding starts already with form and function. Format and print space, determining the proportions - that is the fine-tuning, which the magazine can be an aesthetic object, and from him and even aesthetic Adds value. ... The type area and the proportions are the basis of all the rules that determine where each item is again available, point to the surface of the paper. The type area provides sufficient space for the columns. The eye needs whitespace characters and need space "to breathe". This is perfect for reading.

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quality development (II)

Source: www.cp wissen.de-

have outgrown the infancy customer magazines several years ago, namely, its claim to be content as well as sales-oriented audience magazines. However, many agencies manage the creation of editorial and journalistic quality design, in other words, the fine line between a journalistic product and a marketing object does not know. Too many customer magazines are little more complicated than "designed" promotional catalogs, promotional brochures and sales brochures extended the marketing department or just, unfortunately, commonplace books, regardless of brand objectives floating in empty space.

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Magazine as a cost

Source: cp-wissen.de

customer magazines act strategically, either as a marketing tool but also as a brand. One thing is, they all have one thing in common: they are a cost factor. For a good quality made hand is expensive. If you like it should cost, consider that a cheap product, the image of the company harm. Therefore, it is actually quite simple: Either you do customer magazines Oderman good job they did not.