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Example: Magazine 1585

Source: cp-monitor

for the title name of the customer magazine of Deutsche Börse AG was the year of the first stock exchange trading in Frankfurt am Main arrested and is the title, 1585 '. "With the magazine, the group wants to intensify its dialogue with the German stock exchange international financial community," said Dr. Ulrich Meissner, Head of Marketing Communication at the German Stock Exchange, the objective of, 1585 '. Target groups are decision-makers in banks and brokerage firms, investors, listed companies and data vendors, regulators, media and, not least the member's provider.

dedicated future four times a year, 1585 'in detail the various facets of a single theme. Periodic journalistic standards - an essay, interview and portrait to the book review and to report - will, 1585 'order and give variety. The new magazine will give then the already well-informed readers more insight and some positive reading experience.

thematic focus of the first issue is "trust". The first issue with 40 pages analyzed include the role of the confidence factor for the modern economic and financial affairs, describes the work of the stock market regulators in Germany and in major foreign financial centers and asked the German astronaut Thomas Reiter, the size of his faith in technology is when it in July with the 25-year-old space shuttle launched into space.

Another feature of the customer magazine, the image concept: the German stock exchange group, one of the leading collectors and patrons of modern photography, the familiar visual implementation of a full magazine in each case a single photographer. The photos are from the first edition of Berlin's Sebastian puddle, working for leading national and international magazines.

, 1585 'appears in a total circulation of 20,000 Copies, of which 13 000 books in German and 7,000 copies in English. The magazines are distributed in the personalized individual shipping.

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Digital Magazine

Undoubtedly, the advantages of a print magazine in the uncomplicated handling and mobility of the medium: For the readers are not reading conditions such as the presence of a PC, laptop, etc. in any type of digital media.

The negative characteristics of the print magazine, but the high printing and distribution costs and the physical limitation of the contents. There is also the problem of archiving - in digital media is much simpler and less space possible and permanently by an advertising and PR agency is possible, which can use the content of the magazine for distribution quickly.

The digital customer magazine agrees in its benefits, in line apart from the feature of mobility, with the advantages of a print magazine. Added to the greater freedom comes on the scope. The length of contributions is not determined by a number of pages, but depends solely on the contents. Furthermore, the digital magazine the advantage of low distribution costs - during the printing costs are eliminated completely. This also accounts for any time lost through external service providers such as mail or printing.

The biggest advantage However, the extremely high level of interactivity of a digital magazine, active just for a modern customer relationship proves to be the "Click Media" as an ideal: Using a mouse-clicks reaches the reader a degree of interactivity, which one looks even on the WWW usually in vain reached. The reader gets out of the magazine directly to background reports, company websites, text archives, recommended reading, expert cast - and wireless ions such as the view of fachvertiefenden movies or audio / visual background reports are possible without much effort.