We wish all our customers, friends and acquaintances a Merry Christmas and a prosperous and healthy 2010!
Wednesday, December 23, 2009
Beautiful Agony Dailymotion 2010
text2net wishes a Merry Christmas!
We wish all our customers, friends and acquaintances a Merry Christmas and a prosperous and healthy 2010!
We wish all our customers, friends and acquaintances a Merry Christmas and a prosperous and healthy 2010!
Wednesday, December 2, 2009
Pain In Right Chest And Right Arm Numb
ECM World Summit 2009: How fast will not kill you
What challenges must make a content manager in the Web 2.0 environment? How can companies adapt their content management processes to the new circumstances? And what problems are proposed around a content manager for multi-site management? When ECM World Summit 2009 these issues were discussed - and text2net was of course.
The quite detailed knowledge about cider , men's cosmetics and cigars are here not be absorbed - but certainly those who might be interested professionally.
knowledge 1: The environment is changing - keep the processes.
Sure, that companies need to respond if nasty is twittering about their customer service. And the realization that active management of call events brings more than just react to youtube-movies , then not far. And yet: as long as not every employee from the company's unaudited twitter account, must remain as long as content content that is managed in processes, supply, editing, sharing and publishing require. That is - still - the unglamorous reality.
Finding 2: For now offline Gehampel no one has a solution
requires above all managing multi-lingual or a lot of coordination outside of the CMS. Content must be created - often not by those who know the teaser formats and know how to link the best, but of those who are technically competent. Offline templates, Read, screenshots, wireframes, faxes - what is there not anything outstanding, to bridge the gap between creator and initial treatment. And the larger the company, the more complex the site, the more countries, languages, time zones, product diversity, legal regulations, centrally-generated content - the more complicated the coordination the content processes. Technically, there are so many approach that could help here - but still is in doubt, retreated to decentralized corporate structures that leave the responsibility for off-line processes, for example in the country - which is politically easier to implement, but at the cost of uniform, user-friendly appearance goes. can not do without Experts
Sure you think about how to facilitate the clerk, who also once a year update the product prices on the website, life through better usability in CMS:
knowledge 3rd But one can also consider that the complexity of some sites is enhanced by different subject Handling - if only the 15th time Navigation level is reached, the same picture incorporated 40x and the final page of google is not found anymore, ripening on the recognition that content management by experts think quite expensive - and cheaper - approach.
Finding 4: Duties vary
Even if he comes at some point, content that is in set pieces filled locally in various Web 2.0 channels and the information behavior of digital natives meets - without Content Manager, it will not go . Perhaps his role shifted content - maybe he is the Information Manager, an expert on the technical implementation, a driver of innovation or the contact person for the many twitter be colleagues - in any case, he and his professional work will continue to have central importance.
These were two informative days, many competent colleagues and helpful suggestions - and we are with the good feeling went home that we do for our customers work "state of the art" - and still make long will ...;- ) 
What challenges must make a content manager in the Web 2.0 environment? How can companies adapt their content management processes to the new circumstances? And what problems are proposed around a content manager for multi-site management? When ECM World Summit 2009 these issues were discussed - and text2net was of course.
The quite detailed knowledge about cider , men's cosmetics and cigars are here not be absorbed - but certainly those who might be interested professionally.
knowledge 1: The environment is changing - keep the processes.
Sure, that companies need to respond if nasty is twittering about their customer service. And the realization that active management of call events brings more than just react to youtube-movies , then not far. And yet: as long as not every employee from the company's unaudited twitter account, must remain as long as content content that is managed in processes, supply, editing, sharing and publishing require. That is - still - the unglamorous reality.
Finding 2: For now offline Gehampel no one has a solution
requires above all managing multi-lingual or a lot of coordination outside of the CMS. Content must be created - often not by those who know the teaser formats and know how to link the best, but of those who are technically competent. Offline templates, Read, screenshots, wireframes, faxes - what is there not anything outstanding, to bridge the gap between creator and initial treatment. And the larger the company, the more complex the site, the more countries, languages, time zones, product diversity, legal regulations, centrally-generated content - the more complicated the coordination the content processes. Technically, there are so many approach that could help here - but still is in doubt, retreated to decentralized corporate structures that leave the responsibility for off-line processes, for example in the country - which is politically easier to implement, but at the cost of uniform, user-friendly appearance goes. can not do without Experts
Sure you think about how to facilitate the clerk, who also once a year update the product prices on the website, life through better usability in CMS:
knowledge 3rd But one can also consider that the complexity of some sites is enhanced by different subject Handling - if only the 15th time Navigation level is reached, the same picture incorporated 40x and the final page of google is not found anymore, ripening on the recognition that content management by experts think quite expensive - and cheaper - approach.
Finding 4: Duties vary
Even if he comes at some point, content that is in set pieces filled locally in various Web 2.0 channels and the information behavior of digital natives meets - without Content Manager, it will not go . Perhaps his role shifted content - maybe he is the Information Manager, an expert on the technical implementation, a driver of innovation or the contact person for the many twitter be colleagues - in any case, he and his professional work will continue to have central importance.
These were two informative days, many competent colleagues and helpful suggestions - and we are with the good feeling went home that we do for our customers work "state of the art" - and still make long will ...;- )
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